It was with great pleasure that I presented a Samplify session in Sydney as part of AMP’s Amplify Festival last week. I have long admired the work of Annalie Killian and the Amplify Team in bringing amazing new ideas into both AMP and the broader community. It was a dream come true to be able to contribute my own ideas to such an great initiative.
The response from AMP staff was fantastic with the first session selling out and a second session almost reaching capacity. As much as I might like to think that this is all about me, the truth is that mobile technology users are crying out for someone to help them understand the why what and how of mobile technology use.